Dua for PEPE

Grammy winner Dua Lipa is the new face for Pepe Jeans London

Best British Single for her track “One Kiss” with Calvin Harris at the 2019 Brit Awards and Best New Artist and Best Dance Recording at this year’s Grammys, Dua Lipa has certainly made a projectile in a very short spam of her career. And now she is the global brand ambassador of iconic British denim brand Pepe Jeans London.

Her first campaign for the brand is out and has been photographed by U.K. photographer David Sims who has previously shot the likes of English singer-songwriter David Bowie, American grunge icons Nirvana and Icelandic musician Björk among others.

Dua Lipa is changing the game when it comes to fashion. Whatever look Dua has on, she rocks it pretty damn good. When asked if her music inspires what she wears on stage, the artist responds, “Yeah I feel like what I wear on stage is just another extension of my creativity.”

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